Governor Juliette Uy of Misamis Oriental is prioritizing the development of the province’s tourism sector, emphasizing the importance of collaboration with local government units (LGUs) and the Association of Tourism Officers of Misamis Oriental (ATOM). During a courtesy call with ATOM, Uy outlined her vision to enhance the province’s tourism industry through various initiatives.
Key Initiatives:
Income-Generating Ventures*: Uy discussed potential income-generating avenues to promote tourism locally and internationally, highlighting the need for effective partnerships between the provincial government and LGUs.
Infrastructure Development:
The governor emphasized the importance of improving road conditions, establishing efficient drainage systems, and organizing pedestrian pathways to enhance the overall tourist experience.
– *Beautification Efforts*: Uy encouraged the Provincial Tourism department and ATOM to work together with LGUs to beautify pathways, maintain clean canals, and ensure obstruction-free pathways.

Tourism Promotion:
The governor stressed the need to showcase the province’s opportunities to the national and global community, going beyond traditional events like beauty pageants and the Kuyamis Festival to explore related economic sectors.
Tourism Development Plan:
Under Uy’s administration, the provincial government is set to allocate significant resources to develop new tourism sites and upgrade existing ones. A consolidated data approach will be used to identify the needs of each tourist destination, ensuring targeted development ¹.
Provincial Tourism Leadership:
Cinderella Obeñita, the newly appointed Officer-in-Charge of the Misamis Oriental Provincial Tourism Department, has expressed commitment to people-first governance, aligning with Uy’s vision for inclusive development

Economic Growth:
By prioritizing tourism development, Uy’s administration aims to drive economic growth, create jobs, and increase investments in the province. The governor’s leadership is expected to bring a results-oriented approach to provincial governance, with a focus on sustainable development and community-based conservation




