By Nanette Guadalquiver
BACOLOD CITY – The Bureau of Fire Protection (BFP) in Bacolod has launched its fire safety advocacy campaign inside modernized jeepneys, commencing Wednesday as part of the local Fire Prevention Month observance this March.
Known as “Reels-On-The-Bus,” commuters can now access fire safety information by viewing a 30-second advocacy video during their travel.
City Fire Marshal Chief Insp. Stephen Jardeleza emphasized in a statement that they are leveraging the widespread availability of public transportation to disseminate crucial fire safety messages to the community.
This initiative aligns with the vision of Mayor Alfredo Abelardo Benitez of transforming Bacolod City into a smart city, where innovation and safety go hand in hand,” he said.
For this campaign, the Bacolod City Fire Station has partnered with the Negros East Transport Service Cooperative (NETSCO) to play the fire safety advocacy video in all its six modernized jeepneys, plying the Mansilingan-Downtown Area loop.
Modernized jeepneys will play the video 120 times daily for maximum exposure to some 350 to 400 passengers in every modernized jeepney.
“We extend our heartfelt appreciation to NETSCO for their support in bringing fire safety closer to Bacolodnons. Together, we can create a safer and more resilient community,” Jardeleza said.
Fire Officer 1 Paul Servano, public information officer of BFP-Bacolod, said the initiative of showing public service advertisements on fire safety awareness on television is a first for the city.
“This will be a whole year campaign. NETSCO allows the video to be shown in their modern jeepney units, also as part of their fire safety advocacy,” he said.
Servano said the BFP-Bacolod is eyeing to partner next with owners of light emitting diode (LED) walls to play the fire safety awareness video on larger screens in strategic areas. (PNA)
