By Sarwell Meniano
In Tacloban City, Kadiwa ng Pangulo stores have been set up in five out of the six provinces in Eastern Visayas. This initiative is part of the government’s strategy to increase accessibility to affordable agricultural products for consumers.
Various farmer groups consistently offer their produce for sale in the principal towns and cities of Leyte, Samar, Eastern Samar, Biliran, and Southern Leyte.
They will soon set up a Kadiwa store in Northern Samar, said Department of Agriculture (DA) regional agribusiness and marketing assistance division chief Francis Rosaroso.
“We have been collaborating with partner agencies to talk about holding more frequent or regular sales of affordable agricultural products in different strategic areas in the region by setting up Kadiwa ng Pangulo stores,” Rosaroso said in an interview Tuesday.
As of the end of 2023, at least 24 Kadiwa stores have been set up and maintained by the DA in partnership with the local governments and other national government agencies.
The DA released at least PHP23 million grant to 15 farmer cooperatives to expand their businesses, and provided some PHP25 million to local governments to set up the Kadiwa ng Pangulo stores last year.
Kadiwa is a marketing strategy of the DA that directly connects food producers to consumers, making products less costly.
It seeks to empower the farming community by providing a direct and effective farm-to-consumer food supply chain.
Rosaroso said the model eliminates many marketing layers, allowing producers to earn more from directly selling their produce instead of using trader-intermediaries.
It reduces marketing expenses, thus making fresh and quality products more affordable for consumers. (PNA)
