THE Next Generation Tamaraw captures the heart and essence of the iconic Toyota Tamaraw FX and takes it far beyond into the future with added versatility and efficiency. It will be a significant platform for Toyota Motors Philippines to elevate its partnership with the government in increasing local parts production, technology transfer, creating jobs, up-skilling workers, and providing a better quality of life for Filipinos.
“I truly believe this is a product that can enhance the quality of life for many people and provide new economic opportunities,” said Toyota Motor Corporation president Akio Toyoda, who led the unveiling of the Next Generation Tamaraw concept model. “At Toyota, we believe people come first. We believe in building cars to serve the real-life needs of our customers.”
Toyoda added, “I’m very proud of the fact, that in 2024, for the first time ever, IMV vehicles such as the Next Generation Tamaraw, will be produced as CBU’s right here in the Philippines at our Santa Rosa plant. This represents an additional investment by Toyota of P4.4 billion.”
The Next Generation Tamaraw will be the third completely knocked down model to be produced in Toyota Motors Philippine’s Santa Rosa plant which also manufactures the Vios and Innova models. The introduction of the LCV line will help sustain Toyota Motors Philippine’s production operations, while localization of the model will also allow the company to respond to the specific conversion requirements and specialized needs of Philippine customers.
