Foundever®, a global leader in the customer experience (CX) industry, joined over 4,000 volunteers in the 33rd Pista y Ang Cagueban’s Feast of the Forest, a large-scale tree planting event in Puerto Princesa City.
With the theme “Tayo ang Kalikasan: Nagkakaisang Tugon sa Krisis ng Mundo” (“We Are Nature: A United Response to the Crisis of the World”), the event brought together local government units, civil society, and the private sector to plant approximately 10,000 native tree seedlings in the city’s critical watershed area.
The Foundever in Palawan team was led by Site Director Freda Lou Caguin, along with Senior Operations Manager Lorenz Hibon and Human Resource Manager Ann Montelbon.
“We are proud to take part in an initiative that not only restores our forests, but protects the lifeblood of this city—its water,” Caguin said. “For us at Foundever in Palawan, advocating for and supporting our ecology is part of caring for the people in the communities where we are based. Sustainability is not a side effort—it’s a shared responsibility.”
The Montible-Low Subangan Watershed,where the planting took place,is one of Puerto Princesa’s most important ecological assets. It supplies over 60% of the city’s potable water, supports biodiversity, including endemic and endangered species, and helps prevent flooding and soil erosion in surrounding communities. Reforesting this area strengthens water security, promotes climate resilience, and safeguards the livelihoods of future generations of Palaweños.
This annual reforestation effort, known locally as Pista y Ang Cagueban or “Feast of the Forest,” was first launched in 1991 and has since become a model of community-led environmental action. Foundever in Palawan, through its participation, highlights its dedication to aligning business practices with environmental integrity and social responsibility.
Through tree planting and other corporate social responsibility (CSR) efforts, Foundever continues to build lasting partnerships that reflect its core values: innovation, inclusion, and sustainable impact.
About Foundever®
Foundever® is a global leader in the customer experience (CX) industry. With 150,000 associates across the globe, we’re the team behind the best experiences for +800 of the world’s leading and digital-first brands. Our innovative CX solutions, technology and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.
Supporting +9 million customer conversations every day in +60 languages across 45 countries, Foundever combines global strength and scale with the agile, entrepreneurial approach of our founder-led culture, enabling companies of all sizes and industries to transform their CX. Sitel Group and SYKES are now Foundever. Get to know us at www.foundever.com and connect with us on LinkedIn, X, Facebook, YouTube and Instagram.
