By Tito Mike
Top bloggers and influencers recently were invited by the North-Min Auto Dealership Inc. (NMADI) to a Getting to Know You (GTKY) afternoon tea with its outstanding executives and employees who helped make the Cagayan de Oro based firm secure its 9th Dealer of the Year Award (DOYA) from Isuzu Philippines Corporation (IPC).
Hosted by HR Manager Jay Miguel Alacha, the casual chat was also graced by Abrille Hector A. Vallar, Service Manager, and Jerson T. Manlaran, Service Technical Trainer.
Mr. Vallar shared how NMADI fosters a corporate culture of TEAM Excellence which encourages the members of the Service Department to work as a team, rather than individuals. Mr. Manlaran, who has mentored NMADI technicians who performed brilliantly in the annual Isuzu Service Olympics held among IPC’s various dealers across the country, echoed a similar paradigm that was a significant factor in making NMADI a nine-time DOYA Champion.
NMADI Dept Managers, DOYA 2025 Awardess & Team PH No. 1 Technician for 2024 & 2025 with their trophies.
The outstanding employees present were Sales Executive Grant Endriga (Elite Truck Meister and Top 2 Truck Elite; Sales Executive Beverlyn Ranis (Top 7 Truck Elite) in the 2025 DOYA held recently at Metro Manila, and Technician Sani James B. Maghanoy, who has twice been the No. 1 Isuzu Service Technician during Isuzu Service Skills Olympics (2024/2025); and has also twice represented Isuzu Team Philippines (2024/2025) at the Isuzu I-1 Grand Prix World Technical Competition, is an annual global event organized by Isuzu Motors in Japan.
This prestigious technical skills competition held annually among Isuzu service technicians from around the world is aimed at showcasing and elevating the standards of vehicle servicing, diagnostics, and repair across Isuzu dealerships worldwide.
HR Manager Jay Miguel Alacha, Service Manager Abrille Hector A. Vallar, & Service Technical Trainer Jerson T. Manlaran. (RMB)
For the 2025 Isuzu I-1 Grand Prix World Technical Competition, held at the Pia Arena MM in Yokohama City, Japan last October 29, 2025, Team Philippines was represented by Maghanoy and Jay Ar Alcuizar Jumawan, both from NMADI, with Joeminel Cutcharo of Isuzu Philippines as their coach. Their participation marks another milestone for NMADI and showcases the Philippines’ technical excellence in Isuzu’s international competition.
Among the bloggers and influencers who joined the interaction were Vany Barcelona (MumzyVanyCDO); Chen Siwagan (AwesomeChenS); Judy Teves (BogiesWonderland); JenJacqs Agbon (NotesAfterCoffee); Ruby Caberte (TheRUBYPost); Vincent Tom Udasco (Metro CDO PH/CDODev.com); Gabriel Kent Llenas (Kentot Travels); Karen Chayne Sanchez (CDO Lifestyle); Francis N. Mansibugan Jr. (Juanderful Kagayan); Rob Gunayan (Cagayan de Oro Today); Frederick Anthony Palarca (Trip ni Tonio); and Mike Baños (Metro Cagayan de Misamis).
