This holiday season, SM City CDO Uptown joins SM Supermalls’ nationwide “Besties of Joy” campaign as it transforms into a magical fairytale with its enchanting theme, “Once Upon A Christmas.” The grand launch on October 26, 2025, at 6 PM invites everyone to step into a world where dreams sparkle and wishes come true.
Inspired by the timeless story of Cinderella, the mall’s grand staircase, glowing Christmas tree, and striking red carriage create a picture-perfect setting that captures the magic of the season — a place to celebrate joy, friendship, and togetherness with your own Besties of Joy. As “The Heartbeat of CDO Uptown,” SM City CDO Uptown invites everyone to create their own fairytale moments and share the joy using #OnceUponAChristmasAtSMUptown and #BestiesOfJoyAtSM — because at SM, magic is best shared with your besties.
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