NNC X leads 2021 Nutrition Month celebration

July 23, 2021

The National Nutrition Council (NNC) regional office X is spearheading the yearly celebration of National Nutrition Month here in Northern Mindanao.      The Nutrition Month campaign with the theme: “Malnutrisyon patuloy na labanan, First 1000 Days tutukan!” is an institutionalized campaign that offers an opportunity for various stakeholders to come together to inform about the most relevant nutrition issue in the Philippines.       This year, the call to action is: “By working together, we can end all forms of malnutrition. Let us scale up critical actions in the first 1000 days of life!” Its accompanying key messages: ABAKADA which means Alagaan ang mga buntis, Breastfeeding kay baby, Komplementary feeding na sapat and Dapat lahat suportado ang PPAN.      It is backed up by the following laws: RA 11148, RA 11210, RA 10410, RA 10028, RA 8976, RA 8172 and EO 51.      The first 1,000 days of a child is important because it is when health, nutrition and development foundations are established such as optimum growth and development, higher IQ and reduced deaths, among many others.       In this important period, scaled-up interventions for pregnant and lactating women should be in place, followed by exclusive breastfeeding of a newborn until he/she is six months old, and then continued breastfeeding with appropriate complementary feeding for infants six months and older.      Based on the 2020 Operation Timbang (OPT) Plus of Region X, report showed that about 8 out of 100 (37,620) children below 5 years old are stunted or height-for-age is below the standard, 3% or 15,988 are underweight, and 2.2% or 11,140 are wasted or thin for their height. Aside from undernutrition, overnutrition is also a public health concern. There are 5,027 (1%) overweight children below 5 years old, and 3,288 (0.6%) are obese. OPT Plus is the annual weighing and height measurement of all preschoolers 0-59 months old or below five years old in a community to identify and locate the malnourished children.        In the 4-year trend of the nutritional status of children below 5 years old from 2017-2020, underweight is decreasing consistently from 4.5% to 3.6%, same with stunting it went down to 7.6% from 8.9% in 2017. For other indicators, the trend is fluctuating but results showed in 2020 report that wasting prevalence slightly decreased to 2.3% from 2.6% in 2017. There is also a slight decrease on the overweight prevalence, 1.7% in 2020 compared to 1.9% in 2017.      On infant and young child feeding status, the 2019 Expanded National Nutrition Survey (ENNS) of the Department of Science and Technology – Food and Nutrition Research Institute (DOST-FNRI) result showed that Misamis Oriental ranks highest on timely breastfeeding initiation. Bukidnon is highest among the provinces on timely introduction of complementary food, while Misamis Occidental top the survey on the percentage of children that receive minimum acceptable diet.       Different stakeholders at the community level play various roles in addressing malnutrition.      DILG Memorandum Circular 2018-42 enjoins all LGUs to prioritize in their allocation of local funds the PPAs included in their local nutrition action plans formulated in accordance with the PPAN 2017-2022.      On the other hand, the national government strengthens policies and programs in scaling up nutrition interventions.      The private sector, too has a role to act by creating an enabling work environment for maternal and lactating women.      Civil society can lobby and work with government in strengthening efforts to combat malnutrition.       Meanwhile, the academe may ensure to insert nutrition in their curriculum.       At the family level, parents or guardians can practice good nutrition in their respective households. Moreover, parents should make sure that children 6-23 months old received appropriate complementary foods.       And lastly, the media can disseminate factual information on good nutrition through print, television, radio, digital and other platforms.      In this pandemic year, families had limited access to food, ayuda food items were insufficient to meet nutritional needs, there were interruptions of nutrition programs and services, maternal health services were affected and physical inactivity and unhealthy behaviors increased.      Thus, PPAN 2017-2022 programs such as Infant and Young Child Feeding, Integrated Management of Acute Malnutrition, National Dietary Supplementation Program, Nutrition in Emergencies, National Nutrition Program for Behavior Change, Mandatory Food Fortification, Micronutrient Supplementation and Overweight and Obesity Management and Prevention Program are being continued to meet the emerging needs.      Nutrition Month 2021 is observed throughout July in activities such as integration of nutrition in 4Ps family development sessions, strengthened digital campaigns, broadcasting Nutrition Month plugs on air and TV infomercial, I-Flex mo si Nanay! Photo Contest, F1K Short Filmmaking Contest: Level Up! Also, the ongoing Tutok Kainan Dietary Supplementation Program which provides additional nourishment to 3,382 pregnant women in in all barangays of the eight (8) identified recipient local government units of Bukidnon.

Real Estate Expo REEM 2021 to be held digitally

July 14, 2021

Real Estate in the Philippines will be once again on the center-stage at the digital edition of the Real Estate Expo Manila from July 14 to July 16 2021. What used to be an exciting physical event held at SMX exhibition center will this year adapt to the new normal and offer, at the same time, the opportunity to many Filipinos abroad to access the digital expo-grounds and all for free.      In partnership with the Infrastructure & Construction Focus Group the event will also feature a 2-day conference with two afternoon sessions on July 14 and July 15 with exceptional speakers from the biggest companies in the real estate industry in the Philippines.      The likes of Lamudi, JLL, IWG, Savills, IDC, Havitas, Re-Hub and Federaland will deliver their insights and presentations on topics like how spaces have been re-defined in the new normal, what changed due to the pandemic with real estate buying, what it means planning sustainable developments, how homeowners have rediscovered their home as a new asset and much more. One of the highlights of the conference will certainly be Arch. Romolo Nati, Chairman and CEO of Italpinas Development Corporation, with his presentation on Green Building and Sustainability in Real Estate.       With IDC's green building projects in Cagayan de Oro and in Sto Tomas, Batangas the listed real estate developer was really at the forefront of the sustainability in real estate movement in the Philippines. The use of passive green design features in the mixed-use buildings benefit its residents with savings on electricity, more natural ventilation for a healthy lifestyle which all has been made affordable for most Filipinos. Certainly these projects have made a great impact in Northern Mindanao and in Batangas where such forward thinking ideas were not the norm until recently.      Other prominent speakers will be previous NREA chairman and president Andy Manalac, Lamudi's managing director Kennth Stern, JLL's country head Christophe Vicic, ICFG's managing director Lorens Ziller, Savills managing director Michael McCullough and Re-Hub President Mary Gaw-So. On the expo side virtual visitors will have free access to the exhibition grounds where they can visit the booths of the various exhibitors, book appointments, sit in their meeting rooms and talk screen-to-screen as if it was an online conference call. Other features of the exciting event platform are VIP-rooms to meet the speakers as well as an exclusive lounge where one can sit on a virtual table with several attendees and have a group meeting.      These unique features are what defines the new normal and I am sure that this is just the beginning of an era where people can experience events like these from the comfort of their home or office even if that is thousands of km away.

Kagay-anon is finalist in Ateneo de Manila tilt

July 13, 2021

FIFTEEN-year-old Joseayn Dennies Paloma Albasin from Cagayan de Oro City is one of the 12 finalists this year for the AIESEC Youth Leadership Awards 2021 of Ateneo de Manila University.      AIESEC is an international association of Economics students and is the world's largest youth-run organization with more than 88,000 members globally. AIESEC at AdMU is one of the prestigious college-based student groups in the country.      The AIESEC in Ateneo Youth Leadership Awards 2021 aims to recognize the youth who have been creating a positive impact in their community.      Albasin (who is affectionately called Chill) is a finalist under the Junior Enterprising Mind of the Year category.      Chill is head teacher and innovator of Play Learn and Grow with Chill, a class which aims to help nurture and inspire young minds to grow into confident, kind and socially aware individuals.      A Voice Teens season 2 alumna and a vocal student of Maestro Marvin Gayramon, Chill uses her musical influence to civic concerns. For instance, she spearheaded the donation drive/charity recital last December 2020 for the benefit of the girls (ages seven to 18) who need special care, of the Youth with A Mission Nehemiah House. The girls were provided with their personal hygiene kit, basic clothing and food good for two months.      She was also a volunteer-performer for The Maestro Christmas concert which provided assistance to the underprivileged children with special needs of The Heart at Play Foundation.      As part of C9 local dance crew, Chill was one of the dance teachers/performers for Ayala Mall's Mall into Shape, a national online activity for everyone at home to dance, to learn a new choreography, to get healthy and stay in shape amidst the pandemic. (C9 is a lineup member of the prestigious Domination HIPHOP Ph.)      Occasionally, she also performs in weddings,corporate and charitable events.      A multi-talented person, Chill was a wushu practitioner and a chess varsity in her elementary years. She was also one of the 20 Earth champions (ambassadress) at Little Miss Earth Philippines in 2014.      A consistent anti-bullying advocate since age 8, her efforts have been recognized by notable personalities like Ms. International Ahtisa Manalo, Asian Supermodel Ms. Ella Eiveren Lubag, LGBT advocates Paulo Castro and Jujiin Samonte to name a few.       Chill has also been consistently donating boxes of kiddie vitamins which she  would personally solicit from pharmaceutical companies, to school children.      She was part of the student body which provided and personally handed food and medical kits to the soldiers during the Marawi siege.      She joined the outreach activity of Rotateens (Surigao City Chapter) by sending them boxes of vitamins and school kits to be given away.      For her numerous involvements at a young age, Albasin received the 20 Most Empowered Women in CDO award, the Youth Leadership Excellence Award (Jaycees) and Student Leader Award (SM Cares).      Chill has been a consistent first honor student since pre-school and graduated junior high just recently at Oro Christian Grace School. She also received academic scholarships from the following prestigious schools :       Oro Christian Grace School, University of Asia and the Pacific, Enderun Colleges and Ateneo de Manila University      She will enter her senior high leading to collegiate studies this August at University of Asia and the Pacific taking up Masters degree in Integrated Marketing Communication.      "Trust your own training process and do not compare your growth and small victories to others. When you only want the best result, you will do everything in your power (correctly and kindly) to get there. Everything else will follow," Chill says.      To vote for Chill in the 2021 AIESEC in Ateneo Youth Leadership Awards, just click on this link: https://www.facebook.com/AIESECAdMU/photos/a.112967408741916/4308422935862988/?type=3&d=m

The Running Justice, Gabriel T. Ingles

July 12, 2021

The Court of Appeals Visayas Station Executive Justice, Gabriel T. Ingles, former President of IBP Cebu City Chapter took time out from his busy schedule to share with us how he got into running, the Cebu Executive Runners Club and his memorable running events.      Justice Gabby: " I have always loved and been involved in sports. Since my elementary days I played softball in school, backyard basketball, loved watching boxing with my father, but enjoyed more track and field. During my high school and college days at Christ the King Mission Seminary I played basketball and was chosen a varsity member.      While studying law I shifted to playing lawn tennis and after more than ten years of it I decided to shift to long distance running.  It was during this time that I was able to join the Cebu Executive Runners Club.  Memorable were the times that I joined races outside of Cebu City, even going home to Bohol to run, but most memorable were the times that I finished a number of 21-kilometer races. Unfortunately, I was not able to join a full marathon and ended my running when I suffered a torn achilles tendon forcing me to shift to brisk walking after more than ten (10) years of active distance running.      How  were you able to do running despite your work, as a lawyer, law professor, and during your early years as an RTC judge?      Justice Gabby: The answer is simple.  Self-discipline.      What motivated me to discipline myself is what I learned from my seminary days.  “Mens sana in corpore sano.”  A healthy mind in a healthy body.      Discipline means waking up early or finding time to do practice runs and take rest when necessary; knowing your pace and mastering, if possible, the necessary arts of nutrition and fluid replacement.      What is your message for those who are starting with the sport and those who are joining the 1st law and justice virtual run?      Justice Gabby: On the day of the run shepherd your energy and run at your own pace. At water stations, walk while you drink to make sure you get enough fluid.  As your run progresses keep aware of how you feel. Listen to your body and yourself.  Be patient and do not be carried away by others because sometime along your run you will realize you have passed other runners not so much because you increase your speed, but because they slowed down.        According to a Zen proverb: “Just move and the way will open.”      Always remember that it is not about winning, but enjoying the time finishing the race.   “It's not your finishing that's important but the kind of time you have finishing” (Art Castellano, Director of New Jersey Marathon).      Always keep in mind, “it is not the mountain or the distance we conquer but ourselves” (Edmund Hillary).  “Just finishing will have a profound effect on your confidence and self-esteem” (Henry Gibble).      See you all at the finish line! Enjoy your run!

Mindanaoan learners get affordable data packages from TNT, Smart

June 28, 2021

Hundreds of students in Mindanao have received a three-month data subsidy through “TNT Tropang Saya,” a nationwide program that provides learners easier access to learning apps and productivity tools. The program is organized by PLDT’s wireless unit Smart Communications, Inc. (Smart) and its leading prepaid brand, TNT.      Under the program, learners received free Giga Study 299 that comes with 4GB of open access data and 1GB/day access to online learning tools such as Google Suite, Microsoft 365, YouTube, Canvas, and Learning Management Systems.      For 17-year-old Cagayan de Oro student Stephen Ceballos, this initiative has enabled him to enjoy attending his online classes in Misamis Oriental General Comprehensive High School. “As a student coping with blended learning, having an efficient internet connection and access to affordable load are a must,” he said.  “Not everybody is able to buy a WiFi device, but with these affordable TNT data promos, we can enjoy studying and watching online entertainment. I also share my experience with this program to other students because this will surely help them, too,” he added.       Meanwhile, Althea Aquiza, a student from Caraga Regional High School in Surigao City, said that her student life during the pandemic has been made easier with good internet connection through promos like Giga Study, and a strong network powered by Smart LTE. “Staying online is not a problem anymore, thanks to affordable data load from TNT,” she shared.      “We at Smart recognize the value of pursuing education amid this challenging time. We are glad to be able to partner with schools across the country to assist students in their distance learning needs, and empower them with the tools that they need to follow their passions with purpose. We look forward to reaching and helping even more students so that no one gets left behind,” said Melvin Nubla, VP, Head – Go-to-market and Subs Management.       TNT Tropang Saya is in line with Smart’s ‘Live Smarter, Live with Purpose’ campaign that encourages the Filipino youth to discover and pursue their passion and purpose, enabled by digital technology. Digital literacy and education continue to be flagship CSR programs of Smart and its parent firm, PLDT, Inc., reinforcing their commitment to the United Nations Sustainable Development Goal (UNSDG) #4 on Quality Education.

Ex-Janitor wins Digital Marketer of the Year Award

June 28, 2021

ESTRAT 360 Marketing Company’s Chief Executive Officer (CEO) Ruben Licera is adjudged as the “Digital Marketer of the Year” of the prestigious 2021 Asian Leadership Awards for Excellence in Branding and Marketing.. Regularly held in key cities in Asia for the past 19 years, this year's award giving was held virtually last June 10.      Asian Leadership Awards aims to recognize the achievement of Asia’s leading visionaries. Ruben Licera was recognized for his contributions towards the region’s economic development through “Digital Marketing” as a vehicle of growth for businesses and individuals he has worked with. Genesis of A Digital Marketer       Unknown to many, Ruben Licera started his career in the industry as a janitor of a computer shop in Davao City. During his off-cleaning time, he was exposed to learning the basic skills in using Microsoft 95 and connecting to the world via the then starting world wide web.      His International Trade Fair Management and Marketing in Rotterdam in 2007, sponsored by the Royal Government of Netherlands, opened his eyes to the opportunities digital marketing can provide to careers and businesses.      With newly acquired skills in both offline and online marketing, he launched his digital marketing career as an online part-time writer by night, and PR and Marketing officer by day at an international resort.      Before joining full-time as a digital marketer, Ruben Licera was a respected blogger and influencer from Cebu. His stories have garnered him awards from the Philippine Blogging Awards, and the Globe Media Excellence Awards - Visayas (formerly Cebu Media Excellence Awards).      It was during his stint as Community Manager for the Google Developers Group (GDG) and Google Business Group (GBG) that he was able to get trend information of the “next big thing” in digital while working at nights as a full-time digital freelancer.   Digital Marketing CEO      In 2010, Ruben Licera first launched his Search Engine Optimization (SEO) agency with Php 500.00 and a borrowed PC from his brother and failed.  With the first failures in starting businesses, Ruben Licera founded ESTRAT 360 Marketing Company (ESTRAT360.com) - now an international award-winning integrated communications and digital marketing agency from Cebu, serving the world.      Some of the successful brands and companies ESTRAT360 is fortunate to work with are: SUBWAY®, Anejo Gold Rum, Ginebra San Miguel, Cemex Philippines, PASAR Corporation, Tsuneishi Shipbuilding Co., Rico’s Lechon, Cafe Laguna Group and a dozen more international and national brands in FMCG, Coaching and Consulting, Hospitality and Real Estate sectors.      From a one-man agency, with Coach Ruben Licera at the helm of ESTRAT360.com, the company has grown to more than 35+ full time digital professionals and have managed more than 300+ clients, 58,000+  campaigns serving 28 nationalities.   “Live The Great Life” Advocate      Coach Ruben Licera is widely connected to grassroots organizations providing pro-bono mentorship on how to scale their business through digital marketing. He is also empowering other Filipinos from the countryside in learning online freelancing and digital marketing through partnerships with Philippine government agencies such as the Department of Information and Communications Technology (DICT), Department of Trade and Industry (DTI) and Department of Tourism (DOT).      “Live The Great Life’ is Coach Ruben Licera’s mantra,” says ESTRAT 360’s Customer Experience Director Kezia Rico.      “As an active youth leader in his younger days, Coach Ruben believes that one’s role after serving God is serving others by sharing one’s blessings. And he never forgets to share wherever, whenever,” shares Rico. Awards and Recognitions      In 2017, Ruben Licera and his team at Rico’s Lechon won the prestigious Asia Pacific Stevie Awards SILVER for “Innovations in Public Relations”.      It was followed by strings of local awards. In 2018, Ruben was chosen as a delegate of the Google Connect Live 2018 in San Francisco, USA.      In that same year he was recognized as one of the “Pillar of Youth Leadership“ Awards given by the Parliament of Youth Leaders, Inc. for his advocacy of providing jobs through online freelancing.       In 2019, Ruben Licera was awarded as one of the Outstanding CAS Alumni of the University of the Visayas (UV).      Coach Ruben Licera capped 2019 with a BRONZE “Communications Professional of the Year” Award from the 2019 International Business Awards (IBA) in Vienna, Austria.      “Coach Ruben is always goal and success driven to provide the best for his family and extended family in ESTRAT”, says ESTRAT’s Chief Operating Officer Iren Sangre-Licera. Secrets to Success       When asked about the secrets of his success from a  computer shop janitor to founder and CEO of an international award-winning digital marketing agency, Coach Ruben Licera quips, “As an Iglesia Ni Cristo (INC) member, we always start our planning and execution with a prayer. We can plan all we want, but success will always be from God.”      Coach Licera adds, “We always aim to win and excel as a team in all our campaigns. For those we fail, we will always aim that we get the wisdom of the experience and then move fast forward with action and determination.”      Coach Ruben ends, “I choose to define success not with how much I can accumulate in this life. Creating impact for others to grow is my measurement. Want guaranteed success? Always aim to serve others.”


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