Suzuki to Construct a New Automobile Plant in Myanmar

April 19, 2020

Suzuki Motor Corporation’s subsidiary for production and sales of automobiles in Myanmar, Suzuki Thilawa Motor Co., Ltd., will construct a new plant, which will conduct welding, painting, and assembly of automobiles. In line with the expansion of market in Myanmar, the new plant, which is scheduled to start operating from September 2021, will be constructed in an industrial park located in the Thilawa Special Economic Zone, southeast of Yangon. It will have an annual production ability of 40,000 units. Suzuki has a long history in Myanmar, which started back in 1998 with the establishment of a joint venture, starting local production of motorcycles and automobiles from 1999. There are currently two plants in Myanmar that produce a total of four models: Carry, Ciaz, Ertiga, and Swift. In 2019, Suzuki produced 13,300 units (125% year-on-year) and sold 13,206 units (128% year-on-year) with a market share of 60.3%*. With the construction of the new plant, Suzuki will meet the automobile market needs in Myanmar, which is projected to make further expansion.

Abundance in Space and Versatility - All-New Suzuki XL7

March 23, 2020

The XL7 is Suzuki’s most dapper SUV yet with its bold face and front fenders with garnish that creates a bold and robust exterior styling. On the inside, the XL7 is just as impressive with its dynamic interior with flexible seating arrangements where even passengers at the third row get to enjoy wide leg room. With a 199L maximum luggage capacity, groceries, travel bags, camping equipment, and other adventure essentials won’t be a nuisance at any cost.      The All New XL7 boosts its performance with a K15B engine, allowing for a desirable speed to and from every destination. The XL7 delivers an output power of 103hp/6,000 rpm and torque at 138N-m/4,400rpm that will surely make road trips and even city driving a breeze.      Advanced and sleek convenient features are available as well for the All-New XL7. These features include rear parking sensor and rear parking camera to ensure safety in every drive, advanced multi-information LCD display that will make viewing current conditions of the vehicle easy, automatic aircon controls and keyless push start function. A 10-inch infotainment system with Apple Carplay and Android Auto makes for an entertaining and comfortable passenger experience, not to mention ventilated cup holders to add on to daily convenience.      With its 7-seater capacity, safety is not compromised as it comes with dual airbags backed up by Anti-lock Brake Sytem (ABS) with Electric Brake force Distribution (EBD) and Electronic Stability Program (ESP), to make the whole driving experience more secured.      The XL7 is equipped with a new generation HEARTECT platform that will make for an optimum driving experience when driving, turning, and stopping due to weight reduction. This technology will also allow for a quiet drive due to improved NVH performance. With the new generation HEARTECT platform, cabin and luggage area are maximized with the increased available space. The HEARTECT platform effectively disperses energy during collision for better safety and gives the XL7 high maneuverability by its greater front wheel turning radius.      The All New XL7 is priced at an SRP of Php1,068,000.00 and comes in desirable colorways with new additions, Brave Khaki and Snow White both in pearl finish, while Magma Gray and Sunrise Orange in metallic finish.

Suzuki Philippines maintains growth in Q3 and introduces New Vitara

November 4, 2019

Consistent with its strong performance for the first two quarters of the year, pioneer compact car distributor Suzuki Philippines (SPH) finishes the third quarter with positive growth yet again, enabling the company to post 19 percent sales growth for the first nine months of the year over the same period in 2018.      The continued sales increase is the result of the brand’s strategic marketing efforts, which emphasize numerous promotions and interactive events and are aimed at boosting product visibility. SPH hopes to ride on this strong market and brand momentum to further strengthen its position in the market through the remaining months of 2019.      “Suzuki’s current standing in the Philippine automotive industry is a significant milestone for the brand. After securing the 4th spot in the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) ranking – the highest rank in the brand’s history – and climbing to the 5th spot in the local automotive industry roster last quarter, we at Suzuki Philippines can definitely say that 2019 has been a monumental year for the brand,” shared SPH Director and General Manager for Automobile Division Keiichi Suzuki.      “These back-to-back achievements further fuel our drive to deliver on the brand’s promise of quality driving experience with every Suzuki vehicle,” he added. Top sales drivers: Ertiga, Swift, Celerio      The Ertiga, Swift and Celerio continue to excite and stimulate the market as Suzuki’s best-selling vehicles. The three award-winning models combined accounted for 56 percent of total sales from January to September this year.      The well-loved family vehicle Ertiga still dominates the Suzuki auto sales chart with a 34 percent share. This 7-seater vehicle fortified its position as the top-favorite Suzuki vehicle with the release of the Ertiga Black interior version, which drove sales up even further.      Aside from its fuel efficiency and spacious interior that complement the body’s elegance and modern style, the Ertiga demonstrates good engine performance that is powerful and cost-efficient, making it an ideal vehicle for practical Filipino families.      Swift kept its position as the second top-selling Suzuki model with an 11.4 percent share of total sales. This hatchback remains the millennials’ top choice among Suzuki vehicles. With its sleek and stylish design that is very recognizable on the road, millennials can definitely identify with this fun and compact Suzuki hatchback.     Accounting for 11 percent share of sales, the Celerio ranks third among Suzuki’s top-selling vehicles. This hatchback, known for its space and roomy dimension, can accommodate up to 254-liters worth of cargo with an uncompromised 5-seater capacity. Alongside its remarkable fuel efficiency that ups the ante for its category.  SPH debuts New Vitara to Philippine driving arena      Another vehicle from Suzuki Philippines that stunned the market this year and won the 2019-2020 Auto Focus Media’s Choice Awards’ Compact SUV of the Year: Best Value for Money award is the Suzuki Vitara. Committed to continue its legacy and stand firm to its promise to provide value-packed and affordable products to more Filipinos, Suzuki proudly debuts the improved and upgraded New Vitara. This CBU Unit from Magyar Suzuki Corporation (MSC HUNGARY) is available in GL+, 6 speed Automatic Transmission and GLX, 6 speed Automatic Transmission variants.       Suzuki has made several improvements and upgrades in both the exterior and interior of the New Vitara. It is now equipped with newly designed grills, lower bumpers and new rear combination lamps, all of which create an expressive exterior. The new stylish suede front and rear seats, cluster meter and premium-feel cabin create a comfortable yet stylish interior vibe.      “The New Vitara will surely appeal to car enthusiasts looking for an improved version of the classic Suzuki vehicle. It is our pleasure to bring another modified Suzuki vehicle to the Philippines. The New Vitara will certainly deliver an exceptional driving experience to Filipinos – the Suzuki way,” shared Keiichi Suzuki.      For more information about Suzuki Philippines and its automobiles, please visit and like them on

Toyota Fortuner Gets Updated with Apple CarPlay and Android Auto

October 7, 2019

Top automotive manufacturer Toyota Motor Philippines (TMP) updates the infotainment system of its best-selling midsize SUV, the Toyota Fortuner. Starting this September, all six (6) variants of the Toyota Fortuner will now have the Apple CarPlay and Android Auto mobile compatibility features pre-installed.      Aside from this software upgrade, the head unit’s hardware also receives significant changes such as a new dedicated SD card slot for multimedia, 6.75-inch total screen size, and 512 MB of RAM with 8GB of ROM (both previously at 256MB). The updated Toyota Fortuner is now available in all 70 Toyota dealerships nationwide.      “Toyota listens to the demands of the local market, and we are always on the lookout when it comes to adapting technologies that make driving easier, safer, and more enjoyable for everyone,” said TMP First Vice President Ms. Cristina Arevalo. “Equipping the Fortuner with Apple CarPlay and Android Auto is something our customers will surely appreciate.”      Apple CarPlay and Android Auto are both smartphone mirroring services that allow drivers to focus on the road with quality-of-life features such as GPS navigation, music playback, and managing texts and calls, all through the vehicle’s built-in display.      Their common goal is to minimize driving distractions by making it easy for drivers to control these factors by using voice commands, touchscreen panels, and traditional knobs or buttons in their car’s infotainment setup.      “We’re confident that this much-anticipated set of software and hardware improvements will make the Toyota Fortuner even more appealing to its target market,” she added.      Year-to-date, the Toyota Fortuner already sold a total of 12,519 units, again cementing its status as the SUV of choice among Filipinos. Next to Metro Manila, Toyota Fortuner sales in terms of volume are strongest in Calabarzon (Region IV) and Central Luzon (Region III) areas.      For the latest Toyota news and information, visit TMP’s official website at and follow the official Facebook page at To know more about the updated Fortuner, please go to any of Toyota’s 70 dealerships nationwide.

Suzuki Introduces Two New Workhorses for the Filipino Entrepreneur: the All-new Carry and the Dzire GA

October 7, 2019

Suzuki Philippines Inc. (SPH), the country’s pioneer subcompact car distributor, introduces its newest breed of workhorse vehicle, the all-new Suzuki Carry.      Designed to meet the needs of commercial businesses, the all-new Carry is packed with upgraded features and a lightweight yet fuel-efficient engine, making it a tough and reliable partner to drive every Filipino business owners to success.      “Filipinos are a hard-working people. The all-new Suzuki Carry is engineered to match the level of dedication Filipinos put into their businesses. We designed this new workhorse vehicle to deliver any business requirements with efficiency and power to do more. With the all-new Suzuki Carry, we extend the Suzuki Way of Life! to small and medium enterprises and be a part of their journey to success,” Suzuki Philippines Director and Automobile Division General Manager Keiichi Suzuki shares.      Succeeding the Suzuki Super Carry, which bagged the 2016 Best Commercial Utility Vehicle by Car Awards Group, Inc., the all-new Carry amps performance with a stronger and fuel-efficient K15B 1.5-liter engine, providing more power to carry out every task in any road conditions with ease. This upgrade delivers more output power at 96hp/5,600rpm and torque at 135N.m/4,400rpm over the entire range, giving business owners the confidence to deliver on their business commitments.      The all-new Carry stays true to its nature as a reliable and functional workhorse with its exterior design exuding simplicity, durability and a good sense of balance. It has a wider and longer body with access to side gates opening from all sides, making loading and unloading cargo of any size and shape easier. The new truck is also packed with 22-rope hooks to secure any cargo during transit.      Supported with a bed 365mm longer and 75mm wider than its predecessor, the all-new Carry boasts a greater loading capacity of 940kg with better weight distribution when fully loaded. Its cabin space now features a more spacious design to ensure a more comfortable seating position with ample distance between the hip point and the center of the accelerator pedal. Aside from the added storage in the dashboard and the cabin, the shift lever is now situated on the dashboard to provide extra legroom for an optimum driving experience.      The all-new Suzuki Carry can be converted and modified to suit any business needs. It can be used as a utility van, cargo truck, or pick-up truck with the same reliability and functionality expected of a trusted workhorse.      The All–New Carry price starts at:      • 509,000 – Carry truck      • 576,000 – Carry Cargo Van      • 614,000 – Carry Utility Van      Alongside the all-new Carry and to support Filipinos’ diverse business and transport requirements, SPH also introduces the latest variant of its signature compact sedan – the new Suzuki Dzire GA.      SPH hopes to provide Filipino commuters with additional ride-sharing options with the all-new Suzuki Dzire GA. Suzuki’s signature sedan gets a fresher look with easy-to-handle compact dimensions and expanded storage capacity, making it an ideal addition to a taxi fleet business. The all-new Dzire GA features a more compact K12M engine under its hood with increased fuel efficiency. Its interior and engine performance are guaranteed to givecomplete comfort for all the passengers traversing the busy streets of the metro.      Added in their Dzire vehicle list Suzuki Dzire GA price starts at:      • 549, 900 – Dzire GA 1.2L – Manual Transmission

Toyota and Suzuki Enter into Capital Alliance Agreement

September 9, 2019

Toyota Motor Corporation and Suzuki Motor Corporation announced that the two companies entered into an agreement regarding a capital alliance (the “Alliance”) today, in order to establish and promote a long-term partnership between the two companies for promoting collaboration in new fields, including the field of autonomous driving.      The two companies began considering business partnership on October 12, 2016, and since then have continued to consider specific details. On March 20 of this year, the companies announced that they would begin specific considerations in order to engage in joint product development and collaboration in production, in addition to promoting the mutual supply of products, by bringing together Toyota’s strength in electrification technologies and Suzuki’s strength in technologies for compact vehicles.       Separately, the automobile sector is currently experiencing a turning point unprecedented in both scope and scale, not only because of enhanced environmental regulations, but also from new entries from distinct industries and diversified mobility businesses. The two companies intend to achieve sustainable growth, by overcoming new challenges surrounding the automobile sector by building and deepening cooperative relationships in new fields while continuing to be competitors, in addition to strengthening the technologies and products in which each company specializes and their existing business foundations.       Specifically, to take up challenges together in this transitional era, the two companies plan to establish and promote a long-term partnership between the two companies for promoting collaboration in new fields, including the field of autonomous driving.       The execution of the capital alliance agreement is a confirmation and expression of the outcome of sincere and careful discussions between the two companies, and it will serve for building and promoting their future partnership in new fields.      In order to develop and promote a long-term partnership between the two companies, the companies plan to acquire each other’s shares based on the Alliance.       Toyota plans to acquire 24,000,000 shares of common stock in Suzuki (4.94% ownership of the total number of shares issued by Suzuki as of March 31, 2019 (excluding treasury shares) with a total value of JPY 96 billion) by underwriting the disposition of treasury shares by way of third-party allotment conducted by Suzuki.       Likewise, Suzuki plans to acquire, through purchase in the market, shares in Toyota equivalent to JPY 48 billion. These share acquisitions will be implemented after the companies obtain approvals from the foreign competition authorities.      Source:


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