Claire's is a retailer of accessories and jewelry to girls and young women, with headquarters in Hoffman Estates, Illinois. Its first store is scheduled to open this coming February in Metro Manila followed by the Centrio store in March. A total of ten stores are planned to be opened all over the country for 2013.
“Claire’s is an accessories store selling all imported earrings, bags and teen and tweens fashion for girls aged 5-18 years”, said Anton S. Gonzalez, president of Planet Sports Inc. which owns the local franchise.
Claire’s will bring to four the number of concept stores Planet Sports Inc. has opened so far in Centrio. Nike Stadium, Nautica, and Planet Sports opened last Nov. 9 simultaneously with the grand launch of Centrio Mall. A second store in Mindanao is planned for General Santos City.
To date, Claire's has 3,469 stores in 36 countries: 1,947 in the US & Canada), 1,141 in Europe, and 381 franchised and licensed stores elsewhere in the world . Their stores are in 95 percent of all U.S. shopping malls,
Leslie Mann of the Chicago Tribune said “The name Claire’s is as familiar to female Baby Boomers as Ringo. To the Boomers' mall-cruising daughters—and, more and more, to their sons—it's right up there with singer Puff Daddy."
The majority of Claire’s stores are of the Claire's store concept, the only concept that operates outside North America. These stores are aimed principally at teens and tweens, and have a kid's section.
“We are familiar with that age group who and they are very social media conscious,” Mr. Gonzalez said. “We are considering tapping Twitter and Facebook for social media marketing, and will partner with Nike by the end of 2013 on social media.”
Claire’s stores are typically located in malls, and carry the widest selection of merchandise among Claire's brands. Claire's merchandise is targeted at various age groups ranging from babies to young adults.
Customers can find earrings, necklaces, bracelets, purses, hair accessories, and fashion accessories. Claire's stores are merchandised to accommodate these different ages, and fashion trends are geared to appeal to all ages.
Centrio is open daily from 10:00AM-9:00PM
Receive email updates from Business Week.