Suzuki Moves Up to 4th Place in PH Automotive Brands Ranking

August 26, 2019

Suzuki Philippines Inc., the country’s pioneer subcompact car distributor, marks another first as it starts H2 of 2019 with another milestone. For the month of July, SPH grabs the 4th place among top automotive brands for the month-to-date and climbs to the 5th spot for the year-to-date ranking in the industry, the highest in the history of the brand with a 41% sales growth vs last year.      SPH closed the first half of 2019 on a high note, posting 14 percent sales growth over the same period last year. “We started the year on the right foot and strengthened our efforts in Q2 to reach more Filipino customers. Our aggressive and strategic marketing campaigns are key in pushing up our position both in the Philippine automobile industry and CAMPI rankings. These achievements reflect the Filipinos’ growing trust in our brand and the quality Suzuki cars that we provide. We are more driven now more than ever to bring only quality driving experience in every Suzuki ride,” shared SPH Director and General Manager for Automobile Division Keiichi Suzuki.       Committed to giving quality driving experience to every Filipino, SPH continues to assure the market with best-performance vehicles such as the New Ertiga, Swift, Celerio, Dzire and Vitara. These top-selling Suzuki vehicles collectively contributed 77 percent to total H1 2019 sales.       The top-favorite 7-seater family vehicle Ertiga is still the number one best-selling Suzuki vehicle in this year’s lineup with a 34 percent share of sales. The introduction of the new Ertiga Black Interior ramped up sales even further. Its fuel efficiency and spacious interior complement the elegance and modern style, giving the Ertiga a strong edge over its competitors.       Following Ertiga as a top-selling Suzuki vehicle is the hatchback well-loved by millennials. The Suzuki Swift contributed 13 percent to overall sales for the first half of the year.       The Celerio ranks third among Suzuki’s top-selling vehicles with an 11 percent shares of sales. Powered by a three-cylinder 1.0-liter DOHC engine, the hatchback is available with either a five-speed manual transmission or a Continuous Variable Transmission (CVT), making it the first model in its segment to offer CVT. Its compact design surprises with an interior that provides ample space, legroom and storage for stress-free driving.      Spurred by the back-to-back successes in H1 2019 and with consistent marketing efforts, Suzuki Philippines warms up for a much more exciting initiatives for the remaining months of the year. These include the ongoing series of Auto Festival exhibits at SM City General Santos (September 21-22) and SM City Davao (October 26-27).      The brand will continue delivering on its commitment to provide only good-quality vehicles to provide Filipinos with the best driving experience and bring them closer to the Suzuki way of life.

TMP Inaugurates New P1-billion Press Line

August 16, 2019

Toyota Motor Philippines Corporation (TMP) recently inaugurated its new P1-billion high-technology press line, which includes a 1600-ton servo-type press machine with automated sheet feeder and unloader robot. This marks the start of local production for side member panels – TMP’s single largest localization project under the Comprehensive Automotive Resurgence Strategy (CARS) Program.       Side member panels are the largest body shell parts, and require high level of accuracy and quality forming because of its many contact points with other parts of the vehicle body. Investments in servo press technology was necessary to enable localization of side member panels. Compared to mechanical press currently used for metal stamping, servo-type press offers high level of accuracy, better formability and improved repeatability. TMP is the first to utilize this kind of press technology in the local automotive industry.      “Today, we mark another milestone not only for TMP but for the Philippine automotive manufacturing industry as well. We now have the capability to produce the largest body shell part with high productivity, better energy efficiency and lower maintenance costs,” TMP President Satoru Suzuki said during the inaugural ceremony of the press line.      The operationalization of the servo press line beefs up TMP’s in-house parts production capability. The new line has an annual production capacity of 66,000 units and complements TMP’s existing mechanical press line and out-house press parts production. With the localization of side member panels, TMP has achieved 58% localization of total body shell weight for the New Vios, which is more than the CARS requirement of 50%.      Department of Trade and Industry (DTI) Undersecretary Ceferino Rodolfo graced the inaugural ceremony at TMP’s manufacturing plant. “I’m very happy that after three (3) years, as part of the CARS program, it’s now being produced in the Philippines,” Rodolfo said as he recalled how side member localization was just an aspiration for TMP in 2016. “I’m very happy that you even surpassed the localization target of 50% so that now we are at 58%. That would not have been possible, first, without the partnership between Toyota [in] Japan and of course the Metrobank Group here in the Philippines, and most especially the hard work of the men and women, the staff, the skilled workers, the administrative personnel that we have here, the Filipinos and Japanese who are working under Toyota Motor Philippines,” he added.      TMP also established a P700-million resin injection molding facility in 2017 to support its localization for CARS. This facility has an annual production capacity of 66,000 units and currently produces bumpers and instrument panels for the New Vios.      TMP’s CARS investments already reached P 5.38-billion as of May 2019. Its participating model, the New Vios, remains the best-selling passenger car in the country.

Reliable Partner on the Road – Suzuki Ciaz

August 12, 2019

SPH buckles up for continued strong growth these succeeding months with more targeted marketing strategies. Besides continuous efforts to bring the vehicles closer to the target markets through product displays and test drives, SPH reinforces its presence in the transport scene through active campaigns and promotions, including for those in the transport vehicle service (TNVS) ecosystem.      SPH makes ride sharing a more comfortable experience not just for drivers but for the commuters as well with the Suzuki Ciaz. A reliable partner on the road, the Ciaz runs on a refined K14B engine and has a lightweight and aerodynamic body for enhanced efficiency. Its roomy and ergonomically designed interior ensures a safe and comfortable ride for both the driver and passengers.      Ride sharing continues to be seen as one solution to the traffic situation in the metro. With its combined fuel efficiency, space and comfort, Suzuki’s popular subcompact sedan is sure to bring Filipinos to their destination safely and conveniently, definitely the Suzuki Way of Life!      Sleek multimedia unit and wireless connectivity make for superior entertainment while on the road. Preloaded applications such as Waze help in navigating unfamiliar routes or tracking new areas, providing accurate directions to reach the target destination much faster.      Picking up and driving for passengers with luggage and boxes is not a challenge. Suzuki Ciaz has a roomy cabin luggage capacity of 495 liters, enough to fit bags and boxes for travel or simply transporting from the mall or grocery. Danny Dimaranan, a TNVS driver for years now, can attest to these benefits as he shared, “I got high ratings because of the comfort that the Suzuki Ciaz gives.” Adding to it, “Economy wise, for this kind of job, this is really far from the fuel consumption from the other cars that I have owned before.”

Toyota Hilux Continues to Lead Philippine Pickup Segment

August 5, 2019

Toyota Motor Philippines (TMP) closes the first half of 2019 topping key market categories including the pickup segment, having sold a total of 10,554 units of its long-running top seller Toyota Hilux.      Based on sales figures from January to June this year, the Hilux bested its competitors in the pickup segment, gaining 35% increase in sales versus the first half of 2018 numbers, illustrating the growing demand for Commercial Vehicles (CV).      Toyota Hilux sales are highest in Metro Manila with 4,261 units sold year-to-date, followed by Region III with 1,219 units sold year-to-date in the Central Luzon area.      “Hilux is synonymous with Toyota. The model has been in our lineup for more than five decades, and proves itself time and again to be the prime example of Toyota’s strength as a manufacturer,” said TMP Vice President for Marketing Elijah Marcial.      “Through the years, the Hilux garnered a global reputation for its sturdiness. Its overall utility as a pickup truck, combined with high ground clearance and excellent towing power, makes for a reliable daily hauler for business and family use,” she added.      The Toyota Hilux is currently offered in 12 variants across all dealerships nationwide. Price starts at PHP 829,000.      TMP remains to be the top automotive manufacturer and distributor in the country with a total of 73,454 units sold nationwide in the first half of 2019. For the month of June 2019, TMP sold 14,568 units, a 27.8% increase from June 2018’s numbers. Toyota’s top five best-selling models from January to June 2019 are as follows: Vios, Hilux, Innova, Fortuner, and Wigo.

Hino Leads PUV Modernization Forum at Biggest Gathering of PH Transport Cooperatives

August 5, 2019

Hino Motors Philippines (HMP), one of the pioneer supporters of the government’s Public Utility Vehicle (PUV) Modernization Program, shares insights on modernizing the country’s transport system and its efforts as a modern jeepney provider at the 4th Transport Cooperative National Congress held during Philbus and Truck 2019.      The congress, which caps off the three-day expo happening at the SMX Convention Center in Pasay City, serves as a platform to further discuss the PUVM program. It gathers together suppliers, transport cooperatives, drivers, related government agencies and other stakeholders.      The leading exhibition of the movers and shakers in the transportation and commercial vehicles industry, Philbus and Truck 2019 encourages modern jeepney manufacturers nationwide to support the government’s call for a better transportation system in the country.      Senator Win Gatchalian expressed his optimism about the implementation and impact of the PUVM program during this talk. He noted how modernizing the Philippine transport system can lower the health risks of both commuters and drivers, normalize driver work hours, increase the drivers’ guaranteed take-home pay and reduce overall travel time by about 20 percent.      Land Transportation Franchising and Regulatory Board (LTFRB) Chairman Martin Delgra III echoes the same, highlighting that the PUVM program will not only ensure safer and more convenient public transport but will also provide employment opportunities. One of the things he stressed is the importance of the standardization and consolidation aspects of the program. According to him, the regulation, monitoring and engagement of transport operators will result in a more efficient system.      This month officially marks the second year of Hino as a local provider of modern jeepney units. In addition to being an exclusive distributor of premium trucks and buses, Hino has expanded into modern jeepneys, manufacturing one of the first batches of PUV units in compliance with the requirements set by the Bureau of Philippine Standards. This first set of PUV units from Hino incorporates a speed limiter, safety features, GPS, CCTV, dashboard-mounted camera and Beep card system to offer both driver and passengers a more comfortable and safer riding experience. HMP Chairman Vicente Mills, Jr. shares, “We at Hino stay committed to our promise of total support by bringing modern jeepneys closer to the Filipino people. We have been working hard in our plant to address the growing need for modern PUV units. Our modern jeepneys guarantee the same quality that Hino is known for worldwide. We take pride as the only local truck and bus one-stop shop that not only provides commercial vehicles but also assembles chassis and engine using our body-building capabilities.”

In Pursuit of Driving Pleasure – All-new Toyota GR Supra

August 2, 2019

The All-New Toyota GR Supra, otherwise known as the A90 or Mk. V, is the first-ever Toyota Supra to be retailed in the Philippines. Following a 17-year hiatus, the legendary Supra makes a comeback and takes the motoring world by storm upon its international debut in Detroit, USA. Now on its fifth generation, the new Supra is the first global Toyota Gazoo Racing model, with all units being manufactured at the Magna Steyr plant in Graz, Austria. Toyota Gazoo Racing, or GR, is Toyota’s performance development arm which aims to produce ever-better cars through motorsports. The GR Supra is the culmination of Toyota’s racing expertise.      The Philippine variant of the All-New Toyota GR Supra is powered by a twin-scroll turbocharged, in-line six-cylinder engine that produces a maximum output of 335 hp and 500 Nm of torque. A flagship sports car through and through, the GR Supra is a front-engine, rear-wheel-drive coupe that comes exclusively in 3.0L displacement and 8-speed automatic transmission.      Both chassis and body frame are masterfully crafted to enjoy a 50:50 front-rear weight distribution, crucial in achieving optimum cornering performance. In addition is a wheelbase-to-tread ratio of 1.55*1—one of the smallest among mass production sports cars—contributing to its excellent turning and responsiveness.      The All-New Toyota GR Supra is also armed with Adaptive Variable Suspension. Its front wheels are equipped with double-joint type MacPherson Strut, while the rear wheels come with Multi-Link suspension. The Supra features a Limited Slip Differential and ventilated disc brakes. Its high body rigidity, low center of gravity, and aerodynamics all combine to give the driver ultimate driving speed and precision.      Set as low and wide as possible, the All-New Toyota GR Supra has an athletic stance that evokes a dynamic look referred to by Toyota engineers as the “Condensed Extreme”.      Its prominent grille is flanked by large air intakes on both sides, whose character lines meld seamlessly down the flared spoilers and trapezoidal bumper with dual exhaust pipes plus diffuser. The silhouette profile is perfectly accentuated by 19-inch forged aluminum wheels, with custom-made tires by Michelin.      The All-New Toyota GR Supra has a distinct illumination setup: the front features six-lens LED headlamps that integrate daytime running lights and turn signals, while the rear lamps combine turn, tail, and stop into one stylish main ring. The dot-type LED backup lamps are located in the center of the lower bumper. A Follow-Me-Home lighting feature is also present.      The interior of the Philippine variant comes purely in black, with muted carbon accents for an understated luxury feel. The Alcantara sports seats are equipped with lumbar support and 8-way power memory adjust, and the 3-spoke leather steering wheel has both manual tilt and telescopic adjust for optimum ergonomics.      Aimed at millimeter driving precision, the All-New Toyota GR Supra has a narrow-sectioned dashboard that offers expansive forward visibility. The vehicle intuitively assists its driver in focusing on the road through an advanced Heads Up Display (HUD) plus responsive Paddle Shifters, complemented by 8.8-inch TFT-LCD Multi Information Display gauge.      Keep the cabin comfortable through a dual-zone, push-type air conditioning and stay entertained with an 8.8-inch TFT LCD touchscreen display with Bluetooth and USB connectivity that synergizes with its 12-speaker, High-Fidelity surround sound system powered by JBL.      In Toyota, safety is always a priority especially for its high-speed performance models. The All-New Toyota GR Supra has seven (7) SRS airbags, 3-point Pre-tensioner and Force Limiter seatbelts, as well as Traction Control, Vehicle Stability Control, and an Anti-Lock Brake System.      The All-New Toyota GR Supra 3.0L Philippine variant starts at PHP 4,990,000. It comes in eight (8) striking colors: Prominence Red, Lightning Yellow, Deep Blue Metallic, White Metallic, Silver Metallic, Ice Gray Metallic, Black Metallic, and Matte Storm Gray.


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