KIDS LEARN, EXPERIENCE THE MAGIC BEHIND AN SM MALL

BILLBOARD
October 21, 2019

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What is a day like for my mom who works in an SM mall? What is dad busy with when he’s busy working in SM?
    
A recent activity answered these questions that kids of SM employees may often wonder about. They experienced a day of SM magic with Kiddie Patrol, a family engagement activity for the children of SM employees. This happened last September 14 throughout SM malls in the country.
    
“This initiative promotes #PrideInMyPurpose among employees because it showcases the work that they do to the ones that drive their strongest purpose in their SM Life: their families,” Regional Operations Manager Joey Tumolva said.
    
The simple mall field trip, which was attended by over 800 kids throughout the country, created an emotional connection to the SM brand by promoting family inclusiveness among employees.
    
Kids enjoyed a preview of films in the SM Cinema; they also interacted with the mall’s security teams who showed them the roles of security guards. The SM Food Hall and Foodcourt also brought the kids backstage to show them the magic that goes into making food. SM’s engineering teams also lead the show and tell sessions on power generators and airconditioners.
    
Kids also had a chance to greet customers “good morning” as the mall welcomed morning shoppers.
    
The fun activity was capped with coloring and drawing interactions that inspired leadership (or “mall management”) in bite sized lessons.
    
At the end of the day, SM Kiddie Patrol is about making connections and meaningful understanding; and putting family at the top of every SM employee’s to-do list.

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