A 'Beautiful City' to rise in Uptown, Cagayan de Oro

September 27, 2019


Citta’ Bella at Primavera City, Italpinas Development Corporation (IDC) latest green building project is set to rise at the heart of Uptown Cagayan de Oro. 
Citta’ Bella which means "Beautiful City" and will feature top line amenities found in first-class condominium such as 24 hours reception, multi-function room, gym center and a unique roof deck experience composed of a sky garden, sauna, jogging path, sky playground and an outdoor infinity swimming pool overlooking the majestic skyline of the city proper. 
The Citta’ Bella is a  mixed-use project which will have 291 residential units and a commercial complex located from ground floor up to third floor. 
The Primavera City development is composed of mid-rise towers and a high-rise tower and will be developed in 4 phases the first of which, Citta’ Verde is already currently under construction. Newly launched Citta’ Bella, which is the phase 2 of Primavera City project, will be followed by Citta’ Grande and its tallest tower, Citta’ Alta. 
“Citta’ Bella is a key milestone for IDC in Cagayan de Oro as this reinforces our commitment to bring world class sustainable building design in the city” expressed Arch. Romolo V. Nati, CEO and Chairman of IDC.
Located in West Uptown Development Area, Citta’ Bella seats atop one of the most promising areas in the city. With the local government of  Cagayan de Oro City successfully completing its Comprehensive Land Use Plan which will serve as guide to future development of the city, the West Uptown Development Area has been identified as a dynamic growth zone with proposed development that will focus on strengthening its road network to complement the rapid growth of the area.  It is also the site for the planned city extension which will host a government center, residential district, residential and agro-industrial zones, and transport hub. In addition, the West Uptown Development Area is said to be the new relocation site to a major educational institution. 
“The support showed by Kagay-anons is welcoming and the Local Government of Cagayan de Oro is supportive of its investors. The favorable response of the market is indicative of a rapidly expanding city with a drive for economic growth. We made the right decision in choosing Cagayan de Oro City as the site of our prime project”  added Jose (Jojo) D. Leviste III, President of IDC. 
Citta’ Bella is designed to deliver sustainable features which are trademark of IDC developments. Its design utilizes passive cooling technology using shadow and sunlight control, wind cooling and shape performance which anchors on performance-based design that selects the optimal design out of the infinite number of possible combinations and permutations. In addition, Citta’ Bella will contain a renewable energy feature which will be produced from semi-transparent photovoltaic panels found on the roof and portions of external walls. 
The Primavera City development is a winner of the Best Mixed-Use Development category at the prestigious International Property Awards Asia Pacific 2017-2018. The Asia Pacific Property Awards is a highly recognized international awards program participated by independent panels composed of 70 industry experts whose criteria include design, quality, service, innovation, originality and commitment to sustainability.
IDC is a design driven developer committed to environmental sustainability through elegant architectural solutions and trademark contemporary Italian aesthetic. IDC focuses on delivering projects on hyper-prospective emerging cities and other next-wave locations in the Philippines.




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